GPSR
The EU General Product Safety Regulation requires manufacturer details and an EU responsible
person to be shown with the offer. With a portfolio spread across several markets that means a
very large number of forms to complete.
We do it in bulk, across all EU markets at once: we pull the list of
violations, check the resolution path for each one, submit the data and confirm the filing.
Instead of weeks of clicking - a process run that can be repeated whenever new products
appear.
Transparency
The programme protecting against counterfeits and unauthorised sellers. We run the full
process, including the stage where implementations most often stumble - operational
validation (OPR):
- Enrolling the brand and productsEnrolment, then generating unique codes in the portal.
- Applying codes to packagingA production stage. The code is a Data Matrix, not a QR code - it is denser and readable at a smaller size, so it takes less space on the packaging. That difference matters in the brief to the printer.
- Starting validationLabelled goods arrive at the warehouse, where staff scan the codes on intake and verify readability and placement.
- Scan thresholdThe minimum number of correct scans required depends on the product's volume.
- Protected statusOnce the transition period ends, the platform blocks every seller without valid codes.
Two things worth knowing in advance. First: starting validation opens a thirty-day
sell-through window for other sellers, but it does not pause your own sales - your
labelled stock keeps selling normally. There is no need to plan for a month of downtime.
Second: the same mechanism is the most effective way of removing third-party sellers from your
product pages. Infringement reports work case by case and have to be repeated; this
closes the problem for good.
Brand Registry
Brand enrolment unlocks A+ content, protection tools and part of the advertising toolkit.
We handle the formal side, with two traps that most often derail the schedule:
- The verification code does not go where you would expect. The platform
sends it to the contact address listed against the trademark in the register, not to
the address given in the application. Very often that is the law firm that filed the mark -
and verification stalls until someone checks. We check it before committing to a date.
- The brand may already be registered under someone else's account. If a
previous agency handled it, the registration may sit on their account. You then either recover
the rights or register from scratch - and the schedule has to cover both scenarios.
Violations and appeals
We monitor account health and policy violations, prepare appeals and see cases through to a
decision. That covers suppressed listings, blocks and intellectual property matters. Speed is
what counts here - the longer a listing stays down, the harder it is to rebuild its position
once restored.
Product documentation
- Cosmetic product notifications and EU responsible person data
- Description compliance with category restrictions - catching prohibited claims
- Manufacturer details required for EU offers
- Packaging and environmental obligations