We start with an audit, not a pitch
The first thing we do is establish the facts: what is in the catalogue, which listings are
suppressed and why, where content is missing, how prices compare with competitors, whether
anyone else is sitting on your product pages. Out of that comes a list of problems ranked by
what they actually cost - not by what is easiest to sell as a service.
You get that list whether or not you decide to work with us. More often than not, the biggest
gain turns out to be in fixing what already exists.
A written schedule with responsibilities split
Every implementation comes with a document setting out stages, dates and - crucially -
a "what we need from you" column against each stage. When something slips, it
is immediately clear on whose side the blocker sits. No room for "we are waiting on you" versus
"but we sent that already".
How an implementation usually runs
- Foundations and accessEstablishing the state of the accounts, setting up access, verifying that product data is complete. We also check whether your products are already listed by third parties.
- Sorting out brand rightsBrand Registry, roles and permissions, switching on protection. This has to come first, because without it there is no A+ content, no Transparency and no way to report infringements.
- Content and creative briefKeyword research per market, titles, descriptions, variant structure. Plus a breakdown of what belongs in every image, based on competitor analysis - so the designer is not guessing.
- Product pagesCreating listings, uploading content and images, grouping variants into families, A+ and Storefront.
- StockCalculating the first shipment, shipping plan, labels and warehouse requirements. Checking that goods meet protection programme conditions before they leave.
- Launch and campaignsStarting campaign structure, pricing, introductory promotions, position monitoring. First results report after 30 days of sales.
- Further marketsThe decision to expand is made on the results of the first wave, not agreed upfront. Translations, localisation, verification of local obligations.
Why the order matters
Brand protection before stock, not after. Protection programme codes have to be on the
packaging before goods travel to the platform's warehouse. If they ship without them,
those units get blocked once the programme goes live, and the only way out is a return and
relabelling. That is why protection is stage two and stock is stage five.
Brand rights before everything else. Enhanced content, page protection and infringement
reporting all require an active Brand Registry with correctly assigned permissions. A common
problem: the brand is registered under a previous agency's account. We check this at the very
start, because the whole schedule depends on it.
What we need from you
- Access to the seller and advertising accounts within the agreed scope
- A product list with EAN codes and prices
- Product documentation: technical data, safety data sheets, responsible person details
- Trademark registration certificates, if brand protection is in scope
- A contact person on your side who can make decisions
If something on that list is missing, we say so straight away and put it in the schedule as a
dependency. We do not discover gaps halfway through an implementation.
Principles we insist on
- The accounts and the brand stay yours. We work on access you grant and
can revoke at any time. Registrations are made on your account, never on ours.
- Bulk changes follow a preview. Before anything touches a thousand
listings, you see exactly what will happen.
- Risks are stated upfront. Including the inconvenient ones that may move a
deadline or add cost on your side.
- Availability is transparent. Holidays or longer absences go into the
schedule in advance, not as a surprise midway through.